The Executive Selection: Moschino Moschino's new fragrance for men, Toy Boy, is an unexpected surprise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Moschino

Moschino's new fragrance for men, Toy Boy, is an unexpected surprise. The brand aims to reinterpret elegance with a touch of irony and playfulness. Concocted by perfumer Yann Vasnier, the scent is topped with Italian bergamot, pink pepper, Indonesian nutmeg, and green pear, with sandalwood and ambermax as its base, and magnolia, rose absolute, clove bud, and flex flower at its heart. With a sweet-spicy woody rose niche quality composition, its packaging has caused the internet to run wild with dividing views, but regardless of whether you love it or hate it, it sure does catch your eye, doesn't it?

Related: The Executive Selection: Guerlain Spa at One&Only The Palm Dubai

Money & Finance

8 Passive Income Ideas That Are Actually Worth Pursuing

These passive income ideas offer long-term earning potential with minimal ongoing effort.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

Build a Profitable One-Person Business That Runs Itself — with These 7 AI Tools

Discover seven tools to automate content, leads and sales so you scale solo.

Management

Controversial Anonymous App Secret Shuts Down

CEO David Byttow said he is returning money to investors instead of pivoting the company.

Marketing

Get Free or Low-Cost Publicity

These 10 tools can help you get the recognition you've been craving.

Leadership

I've Been Studying Ultra-Successful Businesspeople for Over 30 Years. Here's What Truly Sets Them Apart.

Here's a look at the qualities that set billionaires apart from regular entrepreneurs, including relentless drive, emotional intelligence and a strong tolerance for risk.